Tech

WordPress slams Google’s FLoC over security concerns

WordPress has announced it will treat Google’s Federated Learning of Cohorts (FLoC) as a security concern, as wider discussions among hosting providers continue over the new advertising technology.

Google has billed FLoC as an alternative to invasive third-party cookies that will balance the need for greater user privacy and the interests of web publishers. Instead of tracking users an individual basis, FLoC places people into groups based on their browsing habits.

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