Prohibition era inspires Mob 33 Gold Heist Rum

3rd March, 2021 by Owen Bellwood

Distribution agency Legacy Brands has unveiled a new rum inspired by the Prohibition era, called Mob 33 Gold Heist Rum.

Mob 33 Gold Heist rum has been inspired by the Prohibition era

Mob 33 Gold Heist Rum is a blend of five-, three- and two-year-old Latin American and Caribbean golden rums distilled using pot and column stills.

Matured in ex-Bourbon oak casks, Mob 33 Rum is produced without the addition of sugar or colourings. The rum is also vegan-friendly and GMO-free.

Gary Squire, CEO of Legacy Brands, said: “With the interminable lockdown feeding our rebellious nature, we wanted to approach the rum category with creativity and to challenge the classic approach to making quality rums; building on the traditions of age and origin, we have been able to demonstrate that blending the best of the Caribbean creates a fantastically complex rum.

“We are committed to making the Mob 33 brand a success in the UK in the travel retail sector and in all the rum-drinking countries across the world.

“Mob 33 Gold Heist is a premium, accessible rum, aimed at millennial and open-minded consumers who want to satisfy their inquisitive nature. Gold Heist will be the first of a number of innovative players under the Mob 33 brand that will bring new attitude and credibility to the spirits category.”

Mob 33 Gold Heist Rum is bottled at 40% ABV and priced at £27.99 (US$39) per 700ml bottle.

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