VW targets Chinese families with ID6, biggest EV to date

Volkswagen brand is targeting family buyers in China with the ID6, its biggest battery-powered model to date.

The three-row, seven-seat crossover is tailored specifically to the needs and wishes of Chinese customers “in terms of space, functionality, design and, in particular, user experience,” VW said in a statement on Saturday ahead of the model’s public debut at the Shanghai auto show.

“We are maintaining momentum and gradually increasing our range of MEB cars. By 2023, Volkswagen will have a total of eight ID models in China,” VW brand CEO Ralf Brandstaetter said in the statement.

VW brand is aiming for a market share of more than 50 percent for full-electric vehicles in China and the U.S. by 2030, the company said in March. It targets at least 70 percent of vehicles sold in Europe being electric by then.

Two ID6 variants, the ID6 X and ID6 Crozz, will be built in China by VW’s joint venture partners.

At 4880 mm-long, they slightly longer than the 4878 mm Touareg, VW ‘s largest combustion engine SUV. Their success will be crucial for VW in China, its biggest market by far, where vehicles large enough to carry members of an extended family are popular.

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