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Kia unveils new Niro SUV as EV race heats up

The first-generation Niro gained popularity in Europe because of its price competitiveness and good driving range, said Kim Jin-Woo, an analyst at Korea Investment & Securities in Seoul.

“The new Niro could be a reasonable choice for consumers seeking a compact electric vehicle if it has a driving range of more than 350 kilometers,” he said.

The previous model had a range of about 385 kilometers (217 miles) and cost around 46 million won ($38,575).

Kia has sold 75,360 Niros this year in Europe through October, according to JATO Dynamics, an 18.2 percent increase over 2020. The Niro ranked ninth among mainstream compact SUVs through September, according to JATO.

Overall, Kia was the No. 6 seller of EVs in Europe in the first half, according to data from the auto analyst Matthias Schmidt.

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